BUDGET RECOMMENDATIONS
ARMIS HELPS YOU BUDGET YOUR DIGITAL CAMPAIGNS
You want to target your customers locally thanks to the ARMIS digital solution?
Discover 2 ways to budget your campaigns according to your brand strategy.
1. Increase your market share
2. Maximise your reach
Determine the appropriate budget to invest in your campaigns according to your objectives with approaches that take into account:
The number of stores of the operation
The number of campaigns
The number of campaign days
INCREASE YOUR MARKET SHARE
ARMIS helps you highlight your advertising messages first in the areas where the competition is strongest, and significantly increase your ROI.
Thanks to your gathered data, ARMIS studies:
Your advertising
market share compared to competitors
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The local advertising pressure
Based on its media and retail expertise, ARMIS provides you with the results of this study which includes your ranking against your competitors as well as ad hoc budgetary recommendations in order to optimize your advertising expenses.
Maximise YOUR REACH
ARMIS determines and optimizes your potential customer reach in your catchment area.
Geographic definition of your catchment area
+
Reach data source
ARMIS allows you to optimize your budget to reach a maximum of your customers, at the best price.
ARMIS ALSO HELPS YOU ALLOCATE YOUR BUDGET BY OPTIMIZING
YOUR PAPER – DIGITAL MIX
