How to digitize your leaflets by
optimizing the relevance of your offer at the local scale ?
The Leroy Merlin Rueil – Malmaison decided to stop the leaflet and to shift the budget for a digitized solution developed by ARMIS. To attract more consumers in stores during a key commercial moment.
Thank to ARMIS Leroy Merlin succeed in all of its objectives such as lowering the price and measure the results during a key commercial moment.
This campaign enables :
- Sales improvement on towed product during a key commercial operations
A better understanding of consumers insight thanks to the local scale
To discover in this study case :
- A Multilocal solution invented by ARMIS
- Displayed advertising example : Google and Facebook advertising, banner and digital glassdoor
Campaign results : audience reached, click trough rate, impact on market share and on store revenue on towed product.
- Leroy Merlin’s testimony
Discover the speech of the ARMIS Co founder and the store director during the HUBDAY Future of retail & E-commerce. Click here