The Leroy Merlin Rueil – Malmaison decided to stop the leaflet and to shift the budget for a digitized solution developed by ARMIS. To attract more consumers in stores during a key commercial moment.

Thank to ARMIS Leroy Merlin succeed in all of its objectives such as lowering the price and measure the results during a key commercial moment.

This campaign enables :

• Sales improvement on towed product during a key commercial operations

• A better understanding of consumers insight thanks to the local scale

To discover in this study case :

• A Multilocal solution invented by ARMIS
• Displayed advertising example : Google and Facebook advertising, banner and digital glassdoor

• Campaign results : audience reached, click trough rate, impact on market share and on store revenue on towed product.

• Leroy Merlin’s testimony

Discover the speech of the ARMIS Co founder and the store director during the HUBDAY Future of retail & E-commerce. Click here