How to digitize your leaflets by

optimizing the relevance of your offer at the local scale ?


Leroy Merlin pivots its entire dedicated budget to leaflets into Multilocal advertising invented by ARMIS.

The Leroy Merlin Rueil – Malmaison decided to stop the leaflet and to shift the budget for a digitized solution developed by ARMIS. To attract more consumers in stores during a key commercial moment.

Thank to ARMIS Leroy Merlin succeed in all of its objectives such as lowering the price and measure the results during a key commercial moment.

This campaign enables :

  • Sales improvement on towed product during a key commercial operations
  • A better understanding of consumers insight thanks to the local scale

To discover in this study case :

  • A Multilocal solution invented by ARMIS
  • Displayed advertising example : Google and Facebook advertising, banner and digital glassdoor
  • Campaign results : audience reached, click trough rate, impact on market share and on store revenue on towed product.

  • Leroy Merlin’s testimony

Discover the speech of the ARMIS Co founder and the store director during the HUBDAY Future of retail & E-commerce. Click here

Le cas Leroy Merlin et ARMIS

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