HOW MONOPRIX STRENGHTENS
ITS DIGITAL COMMUNICATION
Thanks to ARMIS Multilocal Advertising technology, Monoprix boosts the visibility and sales of its stores.
Monoprix has been using the ARMIS SaaS platform that enables stores to regain their voice on the Internet, thanks to hyper-precise targeting that allows for the optimization of promotional campaigns.
This campaign allowed to :
Generate significant store traffic
Optimize communication for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology
Strengthen ARMIS and Monoprix partnership to allow brands to make their voice heard on the Internet, locally
To discover in this case :
3 major challenges of Monoprix : the local, the omnichannel and the personalization
Promising results : for 1 euro invested, Monoprix was able to generate between 10 euros of additional turnover
- Good media performance : cost per contact, audience reached
“Thanks to digital, which is playing an increasingly important role in our glocal strategy, and the agile support of ARMIS, we have been able to reach consumers in their daily lives. This was particularly accelerated by the health context, where proximity with our customers has increased.”
–says Sandrine Sainson, Customer Experience Director at Monoprix
In video ARMIS Multilocal Advertising solution with Monoprix case study.