MONOPRIX MADE THE CHOICE OF DIGITAL TO REPLACE THE PRINT CIRCULAR AND OPTIMIZE ITS LOCAL COMMUNICATION WITH ARMIS
Thanks to ARMIS Multilocal Advertising technology, Monoprix boosts the visibility and sales of its stores.
This campaign allowed to :
Generate significant store traffic
Optimize communication for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology
Strengthen ARMIS and Monoprix partnership to allow brands to make their voice heard on the Internet, locally
To discover in this case :
Advertising activations and digital storefront displays concrete examples
Promising results : for 1 euro invested, Monoprix was able to generate between 1.5 and 4 euros of additional turnover
- A contact cost 2 to 3 times cheaper than the paper catalog
“It is a real new lever of Advertising and communication for brands, for manufacturers which promote with us”
–says Florence Chaffiotte, Marketing, Digital and Innovation Director at Monoprix
In video ARMIS Multilocal Advertising solution with Monoprix case study.