Monoprix has been using the ARMIS SaaS platform that enables stores to regain their voice on the Internet, thanks to hyper-precise targeting that allows for the optimization of promotional campaigns.

This campaign allowed to :

• Generate significant store traffic

• Optimize communication for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology

• Strengthen ARMIS and Monoprix partnership to allow brands to make their voice heard on the Internet, locally

To discover in this case :

• 3 major challenges of Monoprix : the local, the omnichannel and the personalization

• Promising results : for 1 euro invested, Monoprix was able to generate between 10 euros of additional turnover

• Good media performance : cost per contact, audience reached

Testimonial : 

“Thanks to digital, which is playing an increasingly important role in our glocal strategy, and the agile support of ARMIS, we have been able to reach consumers in their daily lives. This was particularly accelerated by the health context, where proximity with our customers has increased.”

–says Sandrine Sainson, Customer Experience Director at Monoprix