MONOPRIX MADE THE CHOICE OF DIGITAL TO REPLACE THE PRINT CIRCULAR AND OPTIMIZE ITS LOCAL COMMUNICATION WITH ARMIS

Logo Monoprix

Thanks to ARMIS Multilocal Advertising technology, Monoprix boosts the visibility and sales of its stores.

Monoprix is ​​transforming its paper catalog into a digital catalog, replacing traditional advertising with digital advertising to relay its commercial operations around each of its stores.

This campaign allowed to :

  • Generate significant store traffic

  • Optimize communication for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology

  • Strengthen ARMIS and Monoprix partnership to allow brands to make their voice heard on the Internet, locally

To discover in this case :

  • Advertising activations and digital storefront displays concrete examples

  • Promising results : for 1 euro invested, Monoprix was able to generate between 1.5 and 4 euros of additional turnover

  • A contact cost 2 to 3 times cheaper than the paper catalog

Testimonial : 

“It is a real new lever of Advertising and communication for brands, for manufacturers which promote with us”

says Florence Chaffiotte, Marketing, Digital and Innovation Director at Monoprix

Le cas Carrefour Pepsico

In video ARMIS Multilocal Advertising solution with Monoprix  case study.

Find our contribution with Florence Chaffiotte, Marketing, Digital and Innovation Director at Monoprix and Dan Gomplewicz, CEO and Co-Founder of ARMIS at Hubday Retail on February 14, 2019.

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