Monoprix is ​​transforming its paper catalog into a digital catalog, replacing traditional advertising with digital advertising to relay its commercial operations around each of its stores.

This campaign allowed to :

• Generate significant store traffic

• Optimize communication for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology

• Strengthen ARMIS and Monoprix partnership to allow brands to make their voice heard on the Internet, locally

To discover in this case :

• Advertising activations and digital storefront displays concrete examples

• Promising results : for 1 euro invested, Monoprix was able to generate between 1.5 and 4 euros of additional turnover

• A contact cost 2 to 3 times cheaper than the paper catalog

Testimonial : 

“It is a real new lever of Advertising and communication for brands, for manufacturers which promote with us”

–says Florence Chaffiotte, Marketing, Digital and Innovation Director at Monoprix