HOW TO DIGITALIZE COMMUNICATION TO OFFER MORE PROXIMITY AND INNOVATION TO YOUR CUSTOMERS?
ARMIS helps Franprix in its new Mandarine concept deployment to better meet its downtown urban customers’ expectations.
For each opening / transformation of a new Franprix Mandarine store, the brand activates several traditional communication devices, such as displays (billboards) or direct marketing (flyers). Now, ARMIS digital device is also deployed, providing a more personalized customer / store experience.
These campaigns allow :
To create a local communication specific to each store on its opening or transformation
To strength customer relationships and a stronger committement through interactions with each store
To discover in this case :
- The multilocale solution created by ARMIS
- Examples of advertisements deployed : Google and Facebook ads, banners and digital window display
- The campaign results : the affected audience demographic criteria and the digital prospectus consultations cost
- Franprix’s testimony