Monoprix a recours à la plateforme SaaS ARMIS pour permettre aux magasins de reprendre la parole sur internet, grâce à un ciblage hyper précis qui permet l’optimisation des campagnes de promotion.

This campaign has enabled:

  • To generate significant in-store traffic
  • Optimized communication for each store by FLAI, artificial intelligence at the heart of ARMIS Multilocal Advertising technology.
  • To strengthen the partnership between ARMIS and Monoprix to enable its local stores to regain a voice on the Internet at the local level.

Sandrine Sainson

Customer Experience Director at Monoprix

Thanks to digital technology, which is playing an increasingly important role in our glocal strategy, and to ARMIS’s agile support, we were able to reach consumers in their daily lives. This was particularly accelerated by the health crisis, which increased our proximity to our customers.

Watch the video case study of the use of the ARMIS Multilocal Advertising solution with Monoprix.