Paris, Thursday, October 16, 2025 – The revolution of Connected TV (CTV) takes a new step forward in France with a groundbreaking partnership between ARMIS, a GenAI-powered CTV & digital advertising platform, and Smart TraffiK, a recognized expert in omnichannel performance measurement through its oKube solution.
With CTV audiences booming, this partnership addresses the growing demand from retailers and brands to maximize the impact of their geolocalized campaigns and accurately measure in-store return on investment.
ARMIS offers multi-location brands personalized, geo-targeted campaigns that highlight each point of sale. The video ads are tailored to the specific location and local messaging, and are broadcast across CTV platforms (TF1+, M6+, Francetv, Altice – BFM & RMC, YouTube).
Smart TraffiK, with its oKube solution — an independent measurement tool audited by the CESP (Centre d’Étude des Supports de Publicité) — enables the effectiveness of these campaigns to be assessed by deterministically linking ad exposure to actual changes in store visits and sales, using a proprietary ID Graph.
This partnership emerges within a highly dynamic national context: the CTV market share in France is expected to grow rapidly (€3 billion by 2032, six times more than in 2024), driven by the rise of digital content and the widespread adoption of Smart TVs (over 87% of households were equipped in 2024). Advertisers are increasingly favoring this channel to deliver high-impact local campaigns.
The success of the 2025 campaigns “Just Around the Corner” and “Welcome to Our Home” for the Collectif des Lunetiers (Krys Group) illustrates the innovation driven by ARMIS and Smart TraffiK:
• A 65% increase in associate subscription rate — from 18% to 83% — for connected TV ad campaigns, geolocated and enriched with local team photos
• +12% incremental reach in targeted areas
• Over 40% increase in in-store impact for stores including CTV in their media mix
• Direct in-store value creation, strong associate engagement, and enthusiastic customer feedback.
Connected TV integrated perfectly into our communication strategy for Le Collectif des Lunetiers. It helped shine a spotlight on our associates and their teams, strengthening their connection with local customers across each catchment area. CTV effectively complemented both our online and offline communication efforts, maximizing ad penetration within targeted zones.
The ARMIS x Smart TraffiK partnership confirms that independent, transparent, real-time measurement is becoming the key to successfully quantifying advertising impact on real-world sales — enabling a true transformation of retail communication through data and innovation.
This partnership with Okube illustrates our vision: harnessing data and innovation to drive on-the-ground performance. Thanks to connected TV, network retailers finally benefit from a national media platform capable of targeting each of their stores locally via TV, and Okube provides measurement, transparency, and concrete proof of business impact. This is a major step forward for local retail.
Our mission is to empower retailers to independently and reliably measure the true performance of their in-store media investments. This partnership with ARMIS demonstrates that data can serve the field, customer relationships, and local profitability by connecting each visit to a personalized media action.
ARMIS is the leading GenAI CTV & Digital advertising platform for Drive-To-Store, enabling retailers (food, specialty stores, real estate agencies, restaurants, etc.) to increase their sales.
ARMIS.TECH
contact@armis.tech
www.armis.tech
Dan Gomplewicz – 0617210194
About Smart TraffiK:
Smart TraffiK designs technological solutions combining artificial intelligence, data collection, and advanced visualization for retailers and brands to optimize the effectiveness of their omnichannel marketing strategies.
SMART TRAFFIK
contact@smart-traffik.io
www.smart-traffik.io
Laurent Simonin – 0671996116