In the context of anti-waste and climate laws, and ahead of the “yes, advertising” pilot program starting this summer, Carrefour has decided to gradually phase out paper flyers. A long-time driver of innovation and the ecological transition, the French retailer has chosen to accelerate the digitalization of its sales operations.
Following successful testing phases in several stores, Carrefour has selected the startup ARMIS to support the digitization of its flyers in its French hypermarkets starting in January 2022, with 40 campaigns planned for the first half of the year.
Founded in 2016, ARMIS develops a SaaS solution based on artificial intelligence that automates the creation of local digital campaigns from paper flyers. Evaluated in spring 2021 by the independent firm Greenflex, an ARMIS campaign emits 45 times less greenhouse gas than its paper equivalent.
Frédéric Preslot
Operational Marketing Director of Carrefour“ARMIS convinced us of the effectiveness of its innovative solution, which allows us to accelerate our digital transformation. The online visibility of promotions from stores integrated into the solution is now optimized locally. This partnership aligns with our commitment to offering alternatives to the mass distribution of catalogs in mailboxes in Paris and Lyon and to combating paper waste.”
David Baranes
CEO and co-founder of ARMIS“We are delighted to support Carrefour in accelerating its ecological and digital transition. Their territorial network is very important, and our AI-based solution will allow Carrefour hypermarkets to better communicate with their customers in an ultra-local way.”
About ARMIS
ARMIS develops a SaaS (Software-as-a-Service) solution built on Artificial Intelligence that enables retailers to increase their omnichannel sales while reducing their marketing costs. This solution automatically generates local digital campaigns for each store—called “multilocal” campaigns—from printed flyers and promotional activities. Retailers can thus effectively compete with internet giants like Amazon by leveraging their most powerful assets: their brands, their offers, and their physical stores. Based in Paris, ARMIS was founded through the merger of the technology and retail expertise of David Baranes, former VP of Market Development at AppNexus (now Xandr, a subsidiary of AT&T), a global leader in online advertising technologies, and Dan Gomplewicz, former Director of Strategy and Innovation at E.Leclerc. For more information, www.armis.tech et @Armis_Tech
Press Contact – Agence Raoul
Célia Jacquemond – 06.89.53.25.18 – celia@agenceraoul.com
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