Thanks to ARMIS Multilocal Advertising technology, Leroy Merlin Italy stores have been able to revitalize both online and physical sales while addressing the challenges presented by the complementarity of print and digital.

This campaign allowed for :

  • A boost in sales across all point of sales throughout the second lowkdown
  • An increase in turnover
  • A highlighting of the brand’s advertising messages on the Internet

Paolo Pacifici

Head of Media at Leroy Merlin Italie

ARMIS, a pioneer in Multilocal Advertising, allows us to take full advantage of the potential offered by digital by relaying our stores’ commercial operations to the local market. With its innovative system, our objective to increase and generate additional traffic for each store is met.