barometer 2020: The french vote for a synergy between print and digital
Promotional Print Circulars : The French vote for a synergy between print and digital
ARMIS is carrying out, in collaboration with Harris Interactive, its second barometer on the relationship between the French and the promotional medium in 2020.
Promotion via digital channel becomes more and more a convenience when the paper flyer is in decline.
The study highlights the evolution of the results compared to 2019.
The study highlights the evolution of the results compared to 2019.
To discover in the study:
- Digital distribution is more and more consulted: 74% of French people think it will replace paper promotion.
- 1 in 2 French people read promotions in the form of digital ads on Google, Facebook, and Display banners.
- This digital consultation of the promotion now goes beyond the virtual catalog.
- Paper distribution is losing efficiency: 70% qualify the print promotion circular as simple waste.
