GIVE YOUR STORES CONTROL OVER THEIR
LOCAL DIGITAL CAMPAIGNS
Depending on your needs and your brand strategy, offer your outlets to:
SIGN UP FOR GROUP CAMPAIGNS
This Shop Access allows for collaborative action between the retailer – who creates campaigns that have been pre-configured at the national level (visuals, media mix, distribution date, name of the operation, etc.) – and stores, which can sign up for them at the local level.
All registered stores thus participate in the same operation managed by the national level for global consistency, while being able to adjust at their level:
– the budget they wish to allocate to the campaign
– the choice of broadcasting options to subscribe to (sms, emails…)
Create their local campaigns from your templates
Your stores may need to create their own campaigns tailored to the life of their outlet (store anniversary, destocking, advertising surge with the arrival of a new competitor, etc.).
This shop access provides stores with nationally configured templates that are tailored to their needs, allowing them to develop a transplanting strategy.
With this easy-to-use solution, stores can create and manage their own branded campaigns.
Benefits of the shop access
Engage your network
in a scalable way
Give your network visibility on local marketing actions and facilitate the enrollment of your stores in centralized campaigns according to a distributed marketing strategy.
Manage your brand image
Respond proactively to the needs of your points of sale and let them benefit from your media expertise by sharing with them templates set up in the image of your brand and controlled at the national level.
Optimize performances by
point of sale
Provide your outlets with local reporting and predictive tools to help them optimize the performance of their future campaigns.