different targeting techniques
Today, in order to target prospects around your point of sales, you have several options:
native to all platforms
Postal code targeting
which involves all people in the cities concerned
which involves everyone in a predetermined km radius
around the point of sale
much more precise and complex
Territory specific divisions targeting
which assigns specific addresses to catchment areas based on
territories or countries specific divisions
which reaches all prospects in a within a defined area based
on travel time to the shop
At ARMIS we’ve developped a unique targeting technique that encapsulates all of the ones above:
geocircling, A UNIQUE targeting method
Thanks to their technology, ARMIS enables you to target consumers around your point of sales with a unique accurancy that maximizes your in-store visits all the while eliminating the risk of competition between two outlets of the same brand.
This solution, based on territory specific divisions targeting, is thus much more precise than any kind of postal code or single-circle targeting.
GeoCircling targeting generates a combination of circles that perfectly match the catchment area of each shop.
On other platforms, only postal code or single-circle targeting are offered, but they cannot perfectly match your catchment area.
People who are reached by your brand’s digital ads are those most likely to visit your store, whatever the broadcast channel.
benefits of geocircling
The most accurate geotargeting method on the market
50% less wastage
Thanks to such an accurate targeting method, you will no longer reach prospects from other outlets of your own brand and no longer fear cannibalization.
95% zone coverage
In thiw way, avoid automatic over-targeting that reaches prospects outside your catchment area and doesn’t reach prospects in other cities that are actually within it.
30% Drive-to-Store increase
Digital advertising bring people in store (Barometer 2021 ARMIS – HARRIS Interactive)
100% identical targeting over all platforms (Xandr, Google, Facebook...) and for every country.
The ARMIS solution can be deployed on many platforms, and in many formats, to reach your prospects and customers where they consume advertisments: on the Internet