Fight against fraud, conversion measurement and ad targeting... The Chrome API suite seems, on paper, to offer real solutions to the advertising market.
Sébastien Berrier, ARMIS CTO . Previously in finance, and now at adtech, he provides us with valuable insights and prospective elements on multilocal advertising.
In October 2019, Intermarché and sister companies Bricomarché and Bricorama, both DIY retailers, signed a multiyear agreement with ARMIS, a Paris-based startup that allows traditional retailers to transform their physical circulars into localized display ads.
In the age of AI, where our daily life is more and more governed by algorithms, David Baranes, Co-CEO and Co-Founder of Armis, intends to propose models different from those proposed by the GAFA and Amazon in particular.
The main argument of AI critics? It would take so much data and settings to address a micro-problem that no one would be able to use it properly, let alone benefit from it.