print & digital mix optimization

A better equilibrium between print and digital communication

ARMIS issues a switchover recommendation to its retail customers with the objective of defining the optimal paper-digital mix to drive their sales operations.

Print Circular Efficiency

CRM and Research data with a methodology defined by the Marketing Department

Digital Reactivity Score

Platform data collected during ARMIS campaigns

Recommandation

Measurement of the switchover potential of each store

Recommandation

Measurement of the switchover potential of each store

The percentage of changeover is calculated for each store and is the result of a comparison of two indicators:
a paper efficiency indicator and a digital score.

UNDERSTAND THE OPTIMAL PAPER/DIGITAL MIX RECOMMENDATION MECHANISM IN 2 MINUTES