The Team

The founders

Dan Gomplewicz

Co-CEO & Co-founder

Dan is co-founder of ARMIS. Prior to ARMIS, he was Director of Strategy & Innovation at E.Leclerc, France’s largest retailer. Dan started his career in retail at Carrefour as Division Director, then created and managed the Loyalty Card Division of Ed/DIA.
He also worked at Danone where he was managing the top biscuit brand « Petit Lu ».

Dan graduated from Dauphine, and Business School ESCP Europe.

David Baranes

Co-CEO & Co-founder

David is co-founder of ARMIS. Prior to ARMIS, David was Vice-President Market Development in charge of France & Southern Europe at AppNexus (now Xandr), the world’s leading independent advertising technology company and pioneer of programmatic advertising. David was also a co-founder & Partner at Triana Group, a New-York based accelerator supporting the US development of innovative European companies.

David graduated from Ecole Polytechnique in France and Columbia University in the City of New York.

David Baranes

Co-fondateur & co-CEO

David is co-founder of ARMIS. Prior to ARMIS, David was Vice-President Market Development in charge of France & Southern Europe at AppNexus (now Xandr), the world’s leading independent advertising technology company and pioneer of programmatic advertising.

David was also a co-founder & Partner at Triana Group, a New-York based accelerator supporting the US development of innovative European companies.

David graduated from Ecole Polytechnique in France and Columbia University in the City of New York.

Discover the team members

Sébastien Berrier

Sébastien Berrier

CTO

Sébastien, ex-CTO/CSO Nextperf (acquired by Rakuten), is in charge of building the entire technical and algorithmic platform.

Sébastien is a graduate of Ecole Polytechnique and the London School of Economics.

Gaëlle Maurugeon

Gaëlle Maurugeon

Head of Product

After an experience as Product Manager at QUABLE, at ARMIS Gaëlle is in charge of the product roadmap and its execution.

Gaëlle is a graduate of ENSEIRB and ENSAM.

Nicolas Besnard

Nicolas Besnard

Industry Lead Food

Nicolas, ex-CMO Netto, is in charge of the commercial relationship with the food distribution chains.

Nicolas is a graduate of EDHEC.

Audrey Clauss

Audrey Clauss

Lead Production

Her role at ARMIS is to organize and optimize the delivery of advertising campaigns.

She is a graduate of Ecole Centrale Lyon.

Florian Boulay

Florian Boulay

Lead Tech

Florian, ex-developer Nextperf (acquired by Rakuten), is responsible for the technical infrastructure and software development.

Florian is a graduate of ESIAG

Laure Renoux

Laure Renoux

DRH

Laure is in charge of attracting, developing and retaining the best talents by creating conditions for professional development within ARMIS.

Laure is a graduate of Science Po Grenoble.

Louis Gerondeau

Louis Gerondeau

Lead Data

Louis is responsible for the development of advertising optimization algorithms and reporting tools.

Louis is a graduate of Ecole Centrale Paris.

Léa Plagnol

Léa Plagnol

Lead Media

Léa is in charge of development and operations on media platforms.

Léa is a graduate of IFAG Paris Ecole de Management.

Laure Renoux

Rodolphe Riesbeck

Lead Account Manager & CSM

He is in charge of setting up the campaigns, integrating the platform and supporting the platform users at the retailers’ sites.

Rodolphe is a graduate of ESC Rennes.

Louis Gerondeau

Barbara Lopez

Head of Marketing

Her role is to enable the sales team to develop the customer portfolio and enhance ARMIS’ brand identity in the retail tech ecosystem.

Barbara is a graduate of INSEEC PARIS.

Louis Gerondeau

Nicolas Gallot

Lead Data Engineering 

Nicolas, ex-Data Engineer at MFG Labs, is responsible for the design and implementation of large data processing pipelines, as well as the implementation and production of machine learning algorithms.

Nicolas is a graduate of Arts et Métiers and Telecom Paris.

Louis Gerondeau

Christophe Dubot

Industry Lead Non Food

Christophe, ex-Industry manager at Critéo for 8 years, is in charge of commercial relations with non-food retail chains.

Christophe is a graduate of Kedge Bordeaux.