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AdExchanger : French Grocery Chain Swaps Print Circulars For Programmatic
In October 2019, Intermarché and sister companies Bricomarché and Bricorama, both DIY retailers, signed a multiyear agreement with ARMIS, a Paris-based startup that allows traditional retailers to transform their physical circulars into localized display ads.
Keynote by David Baranes at Hubday retail. “Armis wants an AI that protects humanized commerce.”
In the age of AI, where our daily life is more and more governed by algorithms, David Baranes, Co-CEO and Co-Founder of Armis, intends to propose models different from those proposed by the GAFA and Amazon in particular.
Stop the AI Bashing! Tribune of David baranes
The main argument of AI critics? It would take so much data and settings to address a micro-problem that no one would be able to use it properly, let alone benefit from it.