Christophe Delaune Joins ARMIS
as Head of Media Operations

Paris, February 21, 2017 – A true pioneer in Multilocal Advertising technologies, ARMIS provides physical retailers with a solution to digitalize their local communication and therefore compete with the web’s giants while leveraging their relationships with local consumers. After hiring a Chief Technology Officer, ARMIS continues its internal development and announces today that Christophe Delaune is joining the company as Head of Media Operations.

At ARMIS, Christophe will define advertising strategies for retailers, lead relationships with the main digital platforms (Google, Facebook, AppNexus) and build a media manager team. He will also participate in designing the Multilocal Advertising technology platform.

Prior to ARMIS, Christophe was Head of Search at ESV Digital, an independent agency which pioneered online media buying in Europe and has now offices around the world including Paris, London, San Francisco, Chicago, Sao Paulo, Milan and Madrid. He joined the agency in 2010 as Account Manager. He climbed all steps quickly, and extended his expertise to Search, Social and Display advertising. He ended up by managing the Search teams, as well as relationships with the main partners, internal training and pre-sales. Christophe holds a Master in Management & Business from Ecole Supérieure de Management de Marne la Vallée.

« Multilocal Advertising is a new and exciting approach as it is very different from what I’ve seen so far. ARMIS is inventing a new job in media which consists in managing advertising campaigns at scale, where human know-how can lean on machines.» said Christophe Delaune.

« Christophe knows the three main levers in digital advertising :  Search, Social and Display.  In addition to that, his management skills, his perspective on product design and his commercial experience makes him a unique asset for ARMIS.» said David Baranes, ARMIS co-founder.

« Christophe is the remaining pillar that completes ARMIS triple expertise in Adtech, Retail and Media. His experience in one of the leading agency will help us build our expertise on how shops can use digital advertising to speak to consumers near-by. » continues Dan Gomplewicz, ARMIS co-founder.

About ARMIS

Founded in 2016, ARMIS digitalizes local advertising for physical retailers in order to grow in-store traffic. It aims at providing physical retailers with online advertising solutions geared to attract consumers nearby their stores, and therefore compete efficiently with the web’s giants. To that end, ARMIS has developed innovative technologies called “Multilocal Advertising” based on geolocation, programmatic, big data & machine learning.

Based in Paris, ARMIS is born from the mix of expertise in adtech and retail from David Baranes, ex Vice-President Market Development at AppNexus, the world’s largest independent adtech company, and Dan Gomplewicz, ex Director of Strategy & Innovation at E.Leclerc, France’s largest retailer.