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Privacy Sandbox: What is Google’s alternative to third-party cookies?

by Salome Fize | Feb 26, 2020 | News

Fight against fraud, conversion measurement and ad targeting… The Chrome API suite seems, on paper, to offer real solutions to the advertising market.

Sébastien Berrier CTO ARMIS : make the store talk in the post-cookie era

by Salome Fize | Feb 26, 2020 | News

Sébastien Berrier, ARMIS CTO . Previously in finance, and now at adtech, he provides us with valuable insights and prospective elements on multilocal advertising.

AdExchanger : French Grocery Chain Swaps Print Circulars For Programmatic

by Salome Fize | Feb 21, 2020 | News

In October 2019, Intermarché and sister companies Bricomarché and Bricorama, both DIY retailers, signed a multiyear agreement with ARMIS, a Paris-based startup that allows traditional retailers to transform their physical circulars into localized display ads.

Keynote by David Baranes at Hubday retail. “Armis wants an AI that protects humanized commerce.”

by Salome Fize | Feb 14, 2020 | News

In the age of AI, where our daily life is more and more governed by algorithms, David Baranes, Co-CEO and Co-Founder of Armis, intends to propose models different from those proposed by the GAFA and Amazon in particular.

Stop the AI Bashing! Tribune of David baranes

by Salome Fize | Feb 14, 2020 | News

The main argument of AI critics? It would take so much data and settings to address a micro-problem that no one would be able to use it properly, let alone benefit from it.
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