BLACK FRIDAY 2021
53% OF FRENCH PEOPLE FIND THESE promotions very interesting
Promotion, always a support to the purchasing power; and the rise of the second hand and of a more responsible consumption
ARMIS, in collaboration with HARRIS Interactive, is conducting its first study on the behavior of French people in relation to Black Friday 2021. The study also highlights the rise of second-hand goods, which is also considered to be a way to boost purchasing power.
To discover in this case :
- 50% of French people find that Black Friday supports the purchasing power of the most humble.
- €329: it’s the average budget that the French plan to spend for Black Friday 2021
- 55% are aware of alternative green initiatives to Black Friday such as Make Friday Green Again and Green Friday.
