HOW MONOPRIX STRENGHTENS ITS
DIGITAL COMMUNICATION WITH ARMIS
Thanks to ARMIS Multilocal Advertising technology, Monoprix boosts the visibility and sales of its stores.
Monoprix uses the ARMIS SaaS platform to allow stores to speak out again on the internet, thanks to precise targeting which allows the optimization of campaigns promotion.
This campaign allowed:
- Generate significant in-store traffic
- Communication optimized for each store by FLAI, the artificial intelligence at the heart of ARMIS Multilocal Advertising technology.
- Strengthen the partnership between ARMIS and Monoprix and allow its local stores to speak out again locally on the Internet.
To discover in this case:
- Monoprix’s 3 major challenges: local, omnichannel and personalization.
- Promising results: for 1 euro invested, Monoprix was able to generate more than 10 euros in additional income.
- Good media performance: audience reached, cost of contact.
Testimony :
“Thanks to digital which is taking an increasingly important place in our glocal strategy and the agile support of ARMIS, we were able to reach consumers in their daily lives. This was particularly accelerated by the health context, where proximity with our customers was increased.“
Sandrine Sainson, Customer Experience Director at Monoprix.
