print & digital mix optimization
A better equilibrium between print and digital communication
ARMIS issues a switchover recommendation to its retail customers with the objective of defining the optimal paper-digital mix to drive their sales operations.
Print Circular Efficiency
CRM and Research data with a methodology defined by the Marketing Department
Digital Reactivity Score
Platform data collected during ARMIS campaigns
Recommandation
Measurement of the switchover potential of each store
Recommandation
Measurement of the switchover potential of each store
The percentage of changeover is calculated for each store and is the result of a comparison of two indicators:
a paper efficiency indicator and a digital score.