Paris, 04/12/2024 – In an era where the digitalization of physical brands has become a priority, ARMIS, Maisons du Monde and Partoo are joining forces to offer an innovative solution aimed at strengthening the digital presence of stores. This unique collaboration is built around a platform developed by ARMIS, enriched by Partoo’s Presence Management functionality, for the benefit of Maisons du Monde.
ARMIS Advanced Platform: Autonomy and Performance at the Heart of Digital Strategy
ARMIS has developed the “Shop Access” tool allowing store managers to easily subscribe to local digital campaigns. This platform guarantees freedom to field teams in managing their online visibility, supervised by headquarters teams who guarantee the activation of new projects.
Integration of the Presence Management Functionality: A Synergy with Maisons du Monde
As part of this initiative, Maisons du Monde, a key player in inspiring, accessible and sustainable homes, has expressed, as part of its Inspire Everyday plan, the desire to integrate a Presence Management functionality directly within the “paid media” platform of ARMIS.
This integration allows Maisons du Monde store managers to centrally and intuitively manage the online presence of their establishments, offering a response adapted to the challenges of omnichannel commerce.
A step forward with Partoo’s SSO Connection
The collaboration also stands out for the implementation of a Single Sign-On (SSO) functionality provided by Partoo, facilitating secure access to each store’s specific data on platforms such as Google Business Profile (formerly Google My Business). Thanks to this unified connection, managers can not only consult but also modify essential information about their store directly, such as hours, addresses, photos or even information relating to the services offered.
This tripartite collaboration is a shining example of innovation in the service of physical commerce, offering stores a unified platform to boost their online presence, improve interaction with consumers and refine their digital marketing strategy.
Providing the best technological solutions to our stores is essential for the growth ambitions given to our physical network. The alliance between ARMIS and Partoo was a natural witness to the rapprochement of natural visibility and local digital communication of physical stores. Together, we are convinced of a growing awareness of the contribution of digital to stores and their transformations.
Local media is a perfect complement to our strategic roadmap focused on conversation and the enrichment of the natural assets of physical stores. This bridge with paid local allows us to reinforce the importance of presence management and the interactions of stores in managing their local activity.
Convinced that forces must unite, we are delighted to strengthen the visibility of stores, whether organic or paid, via additional media. This functionality ensures total transparency and control of performance, an essential pivot for optimizing advertising investments.
Contact us:
ARMIS – contact@armis.tech
Partoo – contact@partoo.fr
Maisons du Monde – presse@maisonsdumonde.com
About Maisons du Monde
Maisons du Monde is the leading player in inspiring, accessible and sustainable homes. A brand of openness and exchange which unites its 7 million customers around multi-style Home universes found in the constantly renewed collections from furniture to decoration. Optimism, creativity, commitment and proximity are at the heart of the brand’s values, which are based on a high-performance omnichannel model. Digitalization and customer advice give the love brand its rationale: “Inspire everyone with the desire to open up to the world, to create together unique, warm and sustainable living spaces. » In 2022, Maisons du Monde launched its Good is beautiful brand movement in order to definitively anchor sustainable development in its strategy. So that the beautiful no longer lives without the good. An offer and commitments can be found on www.maisonsdumonde.com
About ARMIS
Using AI, ARMIS supports physical brands with automated local digital campaigns via various advertising channels (Google, Meta, etc.) for each point of sale, optimizing media investments. Expert in supporting physical networks towards digital, ARMIS helps brands attract and retain customers at points of sale. For more information, www.armis.tech
About Partoo
Partoo is a tech company, made up of 400 employees, which supports point of sale networks and independent businesses in their digital transition. They offer a platform allowing points of sale to update their point of sale information on around twenty platforms (such as Google Maps, Waze, Facebook or Apple Plan), manage their social networks, process their local reviews, collect more opinions or even centralize their messages from Facebook, Google Maps, WhatsApp, Instagram or their website. They integrate artificial intelligence into their products to support point-of-sale networks in managing their customer relationships. They work with 350,000 points of sale in different sectors, including 1,200 brands present in 150 countries such as Carrefour, Leroy Merlin, LCL and even Toyota.