Post-Lockdown: what The french expect from their favourite brands

Baromètre ARMIS & Harris Interactive

Post-Lockdown : What the French expect from their favourite brands

ARMIS is carrying out in collaboration with Harris Interactive its third barometer: more exceptional since it deciphers the relationship that the French have with their brands and their promotion expectations, by comparing the periods before and after confinement.

The study highlights the evolution of the results compared to February 2020.

To discover in the study:

  •  The attachment of the French to the physical store is stronger: 85% of French people (+ 2pts vs. Feb 2020) say that in-store shopping is more suited to their needs.

  • 94% of French people expect brands to defend their purchasing power through promotion.
  • Digital promotion is gaining ground: 53% of French people (+ 6pts vs Feb 2020) want promotions to be broadcast only on digital.
  • 40% of French people want the distribution of promotional print circulars to stop.
Baromètre 2019 ARMIS

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