How to develop your sales by communicating effectively around Drive stores?
Pepsico has decided to use ARMIS technology to relay its promotional period to customers located around Carrefour Drives and to inform about the operation before the purchase journey.
This campaign allowed to :
- Multiply products’ sales
- Optimize communication by FLAI robot that maximizes advertising investment
- the sales generated are greater than the investment
To discover in this case :
- The promotional operation results : Audience reached, advertising performances, the most performant « devices » in all 600 concerned stores
- Pepsico and Carrefour testimonies
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