How TO PROMOTE ITS HIGH-TECH PRODUCTS AS CLOSE TO POINTS OF SALE ?
Microsoft relies on FNAC DARTY stores and ARMIS Multilocal Advertising solution to promote its new Surface Laptop range.
Microsoft used ARMIS as part of an omnichannel promotional campaign in partnership with FNAC DARTY.
This campaign had a double objective :
- Promote the enrichment of its laptops range with new colors
- Identify consumer preferences for these new products
To discover in this case :
The Multilocal solution created by ARMIS and applied directly for an industrial brand in multimedia products sector
The Campaign results : reached audience, advertising performances, time consulting offers and sales impacts on activated stores compared to non-activated stores
FNAC DARTY and Microsoft exclusive testimonials
Discover in video their exchanges with David Baranes, co-founder of ARMIS, during a round table organized by Viuz, click here.