How to digitalize your paper catalogs by optimizing your local offer relevancy ?

 Leroy Merlin switches all of its paper catalogs budget into Multilocal Advertising created by ARMIS.

Leroy Merlin store in Rueil – Malmaison has decided to completely stop the paper catalogs and switch the entire budget in the digital solution developed by ARMIS. The goal for Leroy Merlin was to attract more consumers in-store during the promotional periods.

Multilocal advertising is fully in line with Leroy Merlin’s goal of attracting more consumers in-stores during promotional periods, and lowering costs and measurable results.

This campaign allowed to :

  • Sales growth on products available on the catalog during the operation period 

  • A better understanding of the consumers’ needs thanks to the “Local law”


To discover in this case :

  • Multilocal solution created by ARMIS
  • Examples of advertisements deployed : Google and Facebook ads, banners and digital window display
  • Campaign results : audience reached, click trough rate, impact on market share of promotional products available on the catalog on the store revenue
  • Leroy Merlin’s testimony

Watch the case presentation by ARMIS co-founders and the store manager during the HUBDAY Future of retail & Ecommerce. Click here

Le cas Leroy Merlin et ARMIS

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