HOW TO STRENGTHEN YOUR IN-STORE SALES WITH LOCAL DIGITAL ?
Lenovo uses ARMIS Multilocal Advertising technology to optimize advertising messages around each Fnac Darty store.
The operation results confirm the importance of digital communication and reinforce the partnership between Lenovo, Retailink by Fnac Darty and ARMIS.
This campaign allowed :
- A sales increase across all stores (x2 over two consecutive years)
- An attractive contact cost
To discover in this case :
- Advertisements examples deployed on Google, Facebook, banner and local digital glassdoor designed by ARMIS
- The results obtained from the promotional operation : sales increase, contact cost and Facebook store visits
- The integration of ARMIS solution
She testifies :
” Thanks to ARMIS and Retailink by Fnac Darty, we have achieved more than satisfactory results from our campaigns. We have expanded products visibility on the entire online universe. The ARMIS reportings data allow us to better communicate with our consumers, better understand them and thus, to be more faithful to their needs and their expectations. “
– explains Françoise Pourqué,
Retail Marketing Manager at Lenovo