On the occasion of this exceptional event at Meta, Dan Gomplewicz and Bernard Lot shared fascinating insights on how Krys leverages digital to enhance its local communication with ARMIS. This innovative partnership between Krys and ARMIS marks a crucial step in the evolution of the company’s communication strategy.

Dan Gomplewicz, a renowned expert in local digital communication, highlighted the growing importance of brands’ online presence. He emphasized the ability of the ARMIS platform to provide powerful tools for communicating in defined catchment areas.

Bernard Lot, marketing manager at Krys Group, shared information about the close collaboration between ARMIS and Krys to adapt digital solutions to the specific needs of the optical industry. The customization of content and advertising campaigns allowed Krys to amplify its message in a targeted manner, thereby increasing its impact at the local level.

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