heNorauto entrusts ARMIS with its commercial operations’ digital communication for its franchised stores
Strengthen its local presence through digital
The car maintenance specialist has been using ARMIS’ multi-local advertising device for its franchised stores since 2017. The brand, which has been looking at decreasing its paper print and adopting digital tools for 10 years, has naturally chosen ARMIS to digitize all of its commercial operations for its franchised stores. Their challenge is to accelerate their 131 franchised centers’ digital transformation, and to strengthen the company’s territorial coverage strategy :
“ARMIS has convinced us of the effectiveness of its innovative solution by allowing us to take advantage of and exploit the digital potential. The ARMIS device reinforces the local Internet presence of each of our centers which allows us to relay any type of message digitally.” Says Frédéric Dumoulin, trade leader at Norauto.
The ARMIS SaaS platform allows each store to choose the products or services they wish to promote in their catchment area, in a completely autonomous way. If the geolocalized ads -which appear on Facebook, Google, or as banners- are clicked on, the user is directed to a digital storefront that is specifically designed for the point of sale in question. Unlike paper flyers, the ARMIS technology allows for a personalized follow-up, and delivers exhaustive campaign results.
Respond to the new drive-to-store challenges
The health crisis has accelerated the adoption of digital technology, but also the underlying trend of localization. Thanks to the ARMIS technology, Norauto has continuously been adapting to new customer consumption patterns, while gaining in responsiveness and improving its performance. The solution also enables the company to meet the expectations of its franchised centers, whose need to communicate locally has been reaffirmed. That is why Norauto’s digital advertising campaign “Our centers are open” was created. This campaign has reached nearly 4 million people:
“With containment, ARMIS allowed us to boost, for each of our centers, the online visibility of our digital ads. Thanks to the agility and flexibility of its Multi-local Advertising system, we were able to quickly relay our offers to our customers and confirm that our centers were open in compliance with health regulations.” Says Léa Habchi, communication officer at Norauto.
As the European leader in car maintenance and equipment, Norauto has been helping motorists for nearly 50 years. Today, Norauto has established itself as a creator of innovative, accessible and connected solutions that facilitate access to a smoother, safer, more enthusiastic and enjoyable mobility that meets the new uses of the road. The company is also a pioneer in electric technologies, an ambassador for clean vehicles and is committed to offering alternatives to the automobile in favor of sustainable mobility. The brand’s omni-channel development is supported by a network of nearly 656 car centers worldwide (in 7 countries), including 406 centers in France. Involved at the very heart of the company’s strategy and the first ambassadors of the brand, Norauto employees evolve in a Great Place To Work (certification obtained in September 2018) with innovative managerial practices. Labelled Top Employer France for the 5th consecutive year, Norauto counts 6,500 employees in France and nearly 11,200 worldwide. Norauto has just been awarded the label Enseigne Responsable 2018, rewarding its CSR policy and its environmental commitment). For more information on Norauto, its services and products, go to www.norauto.fr For more information on the company’s news, go to www.norauto-presse.fr
ARMIS develops the SaaS (Software-as-a-Service) platform built on artificial intelligence that enables retailers to generate omnichannel sales for their stores while reducing marketing costs. The platform transforms paper circulars and commercial campaigns into “multi-local” digital advertisements, i.e. optimally distributed around each store. This enables retailers to compete effectively with Internet giants like Amazon by leveraging their most powerful assets: their brands, offerings and physical stores. Based in Paris, ARMIS was born from the merger of the digital and retail advertising expertise of David Baranes, former VP Market Development of AppNexus (now Xandr, a subsidiary of AT&T), a world leader in online advertising technologies, and Dan Gomplewicz, former Director of Strategy and Innovation at E. Leclerc. For more informations, www.armis.tech and @Armis_Tech
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