Digital Activation Award & Jury’s Gold Award with Maisons Du Monde – Les Cas d’OR du DigitalS
Local Digital Activation Award & Jury’s Gold Award with Maisons Du Monde – Les Cas d’OR du Digitale
🏆 On October 17, with Stéphanie Guédon from Maisons du Monde, we first received the local digital activation award organized by Les Cas d’OR du Digital with Pascal Gayat, at their Digilocales event. And proudly, we were awarded the jury’s Grand Prix d’Or!
In 2023, Maisons du Monde implemented the ARMIS Drive-to-Store solution to boost in-store sales alongside its e-commerce activity.
This collaboration gives more power and involvement to stores, placing them at the heart of digital investment decisions, with results from local ARMIS campaigns 30% higher than at national level.
This approach to local marketing integrates online presence alongside paid advertising, reinforcing the effectiveness of investments.
The addition of a third-party measurer quantifies in-store visits, enabling performance to be compared as campaigns progress.
This collaboration underlines the synergy between local digital campaigns and increased traffic, demonstrating its potential as Maisons du Monde deploys this approach in all its stores in France and internationally by 2024.
To discover in this case :
- The multilocal solution invented by ARMIS
- Examples of ads deployed: Google and Facebook ads, banners and digital window displays
- Campaign results: demographics of the audience reached and cost of consultations for the digital flyer