The TF1 group’s management announce a privileged partnership with ARMIS, the leading technological platform for local digital marketing, to enable large-scale distribution brands and retailers to communicate in a geotargeted manner on their promotional operations on TF1+ in Connected TV.
With the gradual cessation of the distribution of advertising leaflets in France, and faced with the proliferation of screens in our daily lives, retail players are looking for new opportunities to emerge and effectively address their consumers, particularly on a local scale, to be able to provide information on their promotional operations as close as possible to the points of sale.
Today, Connected TV offers these advertisers a premium and powerful showcase to communicate on the TV screen, with very fine targeting granularity. In a market where nearly 90% of homes are equipped with a CTV, TF1+ is establishing itself as the leading French streaming platform with up to 35 million monthly streamers. Since its launch in January 2024, it has offered advertisers a unique advertising showcase, combining massive audiences and “at scale” addressability, with high-performance solutions to meet all of advertisers’ business and branding challenges.
Thanks to the technological platform – based on AI – developed by ARMIS, announcers benefit from a solution that facilitates the communication of their commercial promotions. ARMIS offers a tool for automating local campaigns, including the creation of video spots, their broadcasting and geolocalized optimization.
The partnership between TF1 PUB and ARMIS allows brands to benefit from privileged access to TF1+ inventories and resources, to make the most of the opportunities offered by Connected TV, whether in terms of coverage, proximity to catchment areas or formats. This strategic alliance offers them a powerful lever to amplify the commercial communication of their stores, with an automated solution and an unprecedented capacity to deploy local campaigns on a large scale on the TV screen.
« Our strategic collaboration with ARMIS is revolutionizing in-store advertising. TF1 PUB now offers retailers a secure and high-performance advertising environment, allowing brands to optimize their promotional campaigns and generate a significant return on investment. »
Adam Marki, Deputy General Director Digital, TF1 PUB
« This unique partnership allows brands to accelerate the adoption of Connected TV as a new channel for distributing promotional offers for their stores. It is a real revolution in the way they communicate. They will be able to benefit from the power of the TV medium with the finesse of local targeting.»
David Baranes, Co-founder & co-CEO, Armis